Ladurée: a new boutique in Covent Garden in May
Just mention Ladurée et eyes will sparkle.
So Parisian chic, isn’t it? The name is synonym of elegant afternoon treats even in London with two amazing boutiques, one in Harrod’s, another in Piccadilly. Macarons are all the trend, and their limited edition boxes make them jewel like.
Being a sweet tooth is the best quality you could wish for and you are never too close to a rose religieuse or a Ispahan cake. And so Ladurée will be opening in Covent Garden in May. Can’t wait. Inspired by an individual house, the new location will convey an 18th century atmosphere and play with luxury and cocoon touches. Pastel hues, marble, mahogany will add to the refinement.
The ground floor will present the delicacies in a mirrored bookcase, colours reflecting endlessly for a cheerful effect…
The first floor will propose four different atmospheres: romantic, atist studio with trompe l’oeil engravings, invitation to travel and a welcoming wooden bar:
The opening times are most friendly for macaron-holics as the boutique will open till 23.00 Mondays to Saturdays and till 22.30 on Sundays. No way you can miss your sugar fix!
The exact opening date is yet to be confirmed, work is being finalised on site, but it is only a question of weeks. You can bet the place will be full from the very first day.
And if you’re coming to London for work but have no time for shopping, rejoyce: a desert carosse will alos open soon at Heathrow.
Laduree website
11 Responses to “Ladurée: a new boutique in Covent Garden in May ”
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Chocoralie says:
Tout simplement en contactant Ladurée directement…
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La boutique Ladurée de Luxembourg (18 rue Philippe II) est très belle mais hélas trop petite. Avis aux amateurs !
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les illustrations sont très belles, ca donne vraiment envie d’y aller et de découvrir les differentes ambiances!
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A la page: Ladurée est régulièrement victime de son succès, je crains que leurs salons ne soient jamais assez grands!
Letiziabarcelona: j’attends l’ouverture avec grande curiosité.
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Oh how lovely; this looks beautiful! Love how it’ll be open at night time! Being a complete macaron rookie, when are they typically eaten? To take with tea, or as desserts, snacks…?
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Martin Eden of Cushers says:
The new store looks amazing….and then there are all those lovely naughty creations…total deliciousness
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It opens today so ready, set, go!
[...] And why not start with a rainbow of sweetness? The new Ladurée shop is opening in Covent Garden today. You know where to find [...]
[...] opened today! The boutique is pure Ladurée style, pastel hues, wooden arabesques, very 18th century. The idea of course, is that no matter to which [...]