Cupcake hunting: Lola’s cupcakes

So many times, I had stumbled upon Lola’s cupcakes stand @ Selfridge’s or read in magazines that they were indeed the best cupcakes in London. The crowd had always stopped me. From a distance, I could see colourful cupcakes, but well, you see those everywhere these days. It held no wow factor over me. I felt blasee, and had a few good addresses to satisfy my sugar cravings already.

But pregnancy, you see, has this effect on you: it seems you’re hungry all the time. Like, there, just in front of Lola’s counter and oh joy! no customer for one. I mean, isn’t that a non-disguised call? Have me, eat me, now! Why resist, right?

It’s late afternoon – most of the flavours have gone. One of their strengths is to bakes them in several batches throughout the day (hence always proposing moist cakes) rather than a sole morning delivery (and dry sugar by midday). I hear Cheryl Coles has a weakness for this brand.

Not surprising. *munch-munch*. They’re pretty gorgeous. Nice and melting as a they should. And the cake is flavoured too – I get bored with the endless vanilla – the carrot cupcake is a treat! The icing is butter based and the dose is just right for the mini-ones. I do not think I could manage a full size one without feeling a bit sickened at some point. But all the better: I’m much happier trying a few miniature flavours instead! Do try the banana one, it’s the perfect comfort food for grey, rainy days.

The range also counts some classic flavours and some appetizing one: peanut butter, banana-chocolate, vanilla-coconut… Also this month, a limited edition with Gu - a 70% cacao ganache, brownie effect for the cake. Come early, they sell like mad!

A birthday coming up? Try those giant cupcakes… (£45, though)

The best ones for me still remain Ella’s @ Covent Garden. To better sabotage your (or your worst ennemy’s) diet efforts, try those:
- The Hummingbird Bakery
- The Buttercupcake Shop
- Treacle
- Primrose Bakery

LOLA’s Cupcakes Bar
Selfridges Foodhall
400 Oxford Street
London W1C 2BU

Prices to go: £2.25 foor normal ones, £1.10 for a mini
A few tables on the side – enjoy with an espresso! Prices to eat in: £2.65 for a normal one, £1.30 for a mini.
Two other addresses, one @ Harrods food court, another @ Mayfair. However those sadly do not propose any table.


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