Cutter & Squidge



Soho, always reinventing herself. I like to think of the neighbourhood as a woman. Ever fascinating. A long time ago, Henry VIII designated this part of London as a royal park, using it as hunting grounds. It would then be sold piece by piece by the Crown and renamed Soho Fields. It’s only from the mid-19th century that it became the place to have fun (prostitutes, music halls and small theatres), attracting artists, writers, singers until well until the 1960s. The neons remain, adding their splash of colour as soon as dusk settles. The area still is synonymous with partying all night. It used to be quiet during the day but is now turning into a foodie heaven – world cuisine, cafés, bubble teas… Fancy a slice of happiness? Then let’s go and try the latest sweet hybrid in town at Cutter & Squidge.

Let’s see – two biscuits framing homemade buttercream (with real butter, not margarine), accentuated with a sauce or coulis. Neither a macaron, nor a whoopie pie – meet the biskie, a decadent sugary tower. Nutella, raspberry-rose, banoffee pie, blueberry cheesecake, tiramisu, green tea-raspberry, toffee crisp… With 14 flavours on the menu, it’s going to be very hard to choose just one (don’t resist or do bring friends!). It’s clever – the biscuit is not to crunchy to avoid breaking but also for what I call the pillow effect: you want this sandwich to resist just enough so you can bite into all the layers and mix all the flavours gently. My favourite is the Salted Caramel S’more, with caramel buttercream, caramel swirled marshmallow, intense caramel sauce. In other words a caramel symphony. Add a hot salted caramel chocolate to that and you are on Cloud 9.

Now look at this gorgeous line of American style cakes on the counter. What fascinates me, though, is the inside. It’s not art, it’s cake architecture! The master baker, you see, uses a spirit level to make sure each layer is absolutely perfect. It’s a delicate balance: this, of course is going to be so very rich that you do not want too much cream or icing. Quite some work if you consider that the flavours are different every day. I fell for the Bakewell – it smells soooo good too. Natural almond essence, cherries. Come on winter, I’m ready. I do not care how grey, cold, frosty you are. I have weapons. I sat at the counter overlooking the street and trust me this masterpiece stopped quite a few passers-by…

Pretty boxes are piled on the side – orders waiting to be picked up. Birthday, celebrations: the flavours and decoration can be adapted to your wishes. The Valentine’s Day special, white chocolate and berries, topped with meringue, petals and jam biscuits definitely has the wow factor. The packaging has been designed specially for the brand – practical opening, solid, and cute. Everything you need to brave your commuting back and still serve it in one piece.


Pssst! There is a secret garden in the basement…


>> Cutter & Squidge, 20 Brewer street, Soho, London, W1F 0S <<


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  1. January 30, 2016 / 12:53

    Woke up, read this article and now planning to go this afternoon. It looks amazing!

  2. Chocoralie
    February 1, 2016 / 18:07

    Thanks Clare – do let me know which biskie or cake you went for! xxxx

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