There’s no denying that London is a cool city. One of the coolest in the world, actually. So, naturally, its inhabitants generally know a thing or two about setting trends and staying at the forefront of what’s in style. If you have recently moved to the Big Smoke or are just visiting and want to blend in with the locals, then here is our guide to dressing like a Londoner, no matter what area of town you are checking in to.
The Chelsea Girl Look
Well-manicured nails, high heels and long, flowing hair, Chelsea girls can often be found sipping cocktails on the Kings Road or trying on the latest couture gowns in Harvey Nichols. Their style formula is made up of tight-fitting leather trousers, flowing silk shirts, oversized sunglasses and classic trench coats. A large designer tote bag finishes off the look, which is usually slung over the shoulder as they dash across the road with their miniature sausage dog in tow.
The East End Hipster Look
Having just moved into their new Hackney-based apartment, East End Hipsters play it cool in every way. A big fan of monochrome, these girls like to shop from quirky independent boutiques and are also big fans of the local charity shop scene. A pair of cropped black trousers, a white t-shirt and a pair of Converse trainers make up their staple day-to-day outfit, which is often teamed with a rucksack worn on the back and a pair of Bose over-ear headphones.
The City Slicker Look
These office-based professionals keep it chic all day long from the moment they leave home until the moment they sit down at the Michelin-starred restaurant they are eating at, post-work. These power ladies regularly boss the board room and are fans of the over-the-knee pencil skirt, a crisp white shirt and super-high snakeskin heels. A smart, black tote bag is usually teamed with a Radley leather purse to house their trusty business cards and their AMEX card.
The Sports Chic Look
Whether walking their dog in Hyde Park or heading over to their next Bikram yoga class, these girls are always on the move. They are huge fans of Sweaty Betty and Lululemon and would pick a pair of trainers over a pair of high heels, any day of the week. You will see them sipping a green juice as they power-walk up the escalators of the tube, and they will never be seen out without their Fitbit securely fastened to their wrist.