With the Coronavirus pandemic forcing restaurants, pubs and bars to close, another industry is indirectly impacted: our favourite craft breweries and distilleries. Despite the struggle, this tight-knit community is focusing on a bigger picture: offering ways to send a well-earned pint to key workers, supporting independent pubs long term, switching their production to antibacterial gel…
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And go the extra
mile pint by ordering from their online shop, sending a loved one a support package, buying vouchers. What a way to say cheers!
To help with the shortage, the famous brewery has started working on making hand sanitiser at their distillery in Scotland. Free bottles wiill be delivered to NHS Grampian,
Aberlour Children’s Charity (a charity working to support vulnerable families) and The Archie Foundation (parent accommodation at Aberdeen Children’s Hospital). But check out their ethical and sustainable philosophy: reducing waste, upcycling revolution…
Doing social good was always part of their philosophy. They started, after all, with a simple mission – donate all their profit to charities working on providing clean water to people in need. They’re taking this a step further by introducing #OneOnUs. The idea? This platform allows anyone to gift a 4-pack and message of support to an NHS employee. Every £6 donation will cover the cost incurred to brew, pack and deliver a 4 pack of beer with your message included to the hero of your choice.
Cloudwater Brew Co., Manchester
Offering 25% off all their beer online to NHS staff did not seem quite enough. Cloudwater Brew Co also offers customers the choice to purchase a £1 token on their website: for every 50 tokens they collect, an NHS worker (nominated at random on their social media through the hashtag #cloudwaterlovesnhs) will be sent a mixed 12-pack of beer and soda.
That’s not all! Independent retailers struggling and wondering how to manage a can or bottle stock (either from them or from other breweries) can get their help selling it through their online store.
⠀Fierce Beer Co., Aberdeen
This Scottish brewery is planning to release a very special small-batch beer in a couple of weeks time. The ‘Long Shift’ hoppy pale ale will be a massive thank you to our modern day heroes: the NHS staff on the front line in the Covid-19 battle. Proceeds from this beer will be donated to NHS charities to help them keep up the fight.
Forest Road Brewing Company
Look out for their ‘Stay HOME’ (pale 3.9%) Lager, launching on April 6th. For every bottle sold on their website, they will be donating £1 to the NHS.
Gipsy Hill Brewing Co., Gipsy Hill
Looking at their warehouse full of beer, wondering how to survive in these difficult times yet wanting to bring comfort to the workers putting their lives on the line day after day, Gipsy Hill came up with a brilliant idea: the option to Pay a pint forward for someone in the NHS. Each pint paid forward will add to a bar tab on their taproom till system. Once back up and running, anyone from the NHS (and by extension any volunteer signed up to help) can pop in, show their ID and redeem their drink. If after three months, the tab hasn’t been finished, the full remainder will be given to an NHS charity of choice.
Pressure Drop, Tottenham
Want to support your favourite drink place? This London brewery is championing a Pay it Forward scheme: for every order of 15 cans or more from their online shop, they will pay forward £25 in credit to an independent pub, restaurant or retail outlet of your choice.
Silent Pool, Surrey
A gin so good, Eurostar adopted it… They too have refocused their distillery to make hand sanitiser. While it will soon be available on their online shop, they are giving some away to hospitals and those in need in the local community for the time being. NHS and emergency services staff do get a 20% discount on their amazing range of drinks.
Gin with a super power! To support local barmen and pubs affected by the pandemic, Sipsmith has joined forces with The Drinks Trust. Those pledging £20 or more to their Go Fund Me page, will receive a unique code to order a complimentary case of 12 Light Sipsmith G&Ts cans (free delivery).